Client:
Living Large
My Role:
UX Design
Problem Statement
Create a digital platform to sell exclusive and bespoke interior design products.
Project Goals
- Define website categories in a way that is scalable for anticipated growth and potential new products.
- Design a user-friendly platform to browse and shop for interior design products.
- Design a digital platform that can integrate seamlessly with major eCommerce marketing platforms.
Research & Approach
I worked closely with an interior designer to define interior categories that are scalable but also familiar to the target market.
We tested the defined categories by conducting short interviews with potential users to see under which category they would categorise and look for certain products on such a site.
Prototyping
I created low fidelity prototypes and wireframes using Proto.io to define and assist with the customer conversation. This helped us gain usability insights.
Project Challenges
Client wanted designs and image dimensions for the products on the site to be in line with Facebook & Google advertising guidelines. This was due to budget constraints and the lack of resource to resize images for future advertising projects. Throughout the design process this had to be kept in mind.
Tools Used
- InVision – Freehand
- Prototype.io
- Illustrator
- Photoshop
- WordPress