Create a digital platform to sell exclusive and bespoke interior design products.
I worked closely with an interior designer to define interior categories that are scalable but also familiar to the target market.
We tested the defined categories by conducting short interviews with potential users to see under which category they would categorise and look for certain products on such a site.
I created low fidelity prototypes and wireframes using Proto.io to define and assist with the customer conversation. This helped us gain usability insights.
Client wanted designs and image dimensions for the products on the site to be in line with Facebook & Google advertising guidelines. This was due to budget constraints and the lack of resource to resize images for future advertising projects. Throughout the design process this had to be kept in mind.