This is a small branding project that we did for a non-profit organisation, the Allergy Foundation Of South Africa. AFSA was founded by ALLSA. The brief thus required the logo to have the diamond and light blue from the ALLSA logo. I designed the AFSA identity to be friendly and approachable as it is targeted at patients rather than doctors. The colours are inspired by African bead work.
June 16, 2016
Art Direction, Branding